Fireball Calls on America to 'Save the Dad Bod'

Get ready for a tear-jerker, over-the-top, PSA-style campaign inspired by animal rescue campaigns from the early 2000s as Southern Charm reality stars Austen Kroll and Salley Carson for an over-the-top, cheeky PSA-style campaign that asks fans to pledge their support to save the dad bod, which Fireball claims is on the verge of extinction.

Once the gold standard of swagger, comfort, and never skipping dessert, this physique is quickly being pushed aside by six-pack culture and "gym-fluencers."

Fireball is hawking the Dad Bod Fanny Pack, which comes pre-loaded with with a hidden pouch filled with 1.75 liters (about 35 shots) of Fireball and a built-in spout for easy pouring at neighborhood cookouts or dad-approved hang. Nestled right against your "abs," the Fireball Dad Bod Whisky Fanny Pack ensures the party is always within arm's reach – literally," Fireball says.

"For the past couple of years, perfectly good dad bods have been mysteriously disappearing in favor of high-protein diets and gym selfies," says Danny Suich, Senior Global Brand Director for Fireball. "It's time to reclaim the spotlight. The dad bod is back, and nothing commands a room like 35 shots of Fireball strapped to your waist and a sudden surge of main character energy."

Fans 21+ can join the movement and help keep the dad bod alive by purchasing a Fireball Dad Bod Whisky Fanny Pack for $24.99 at FireballDadBod.com via Flaviar when the drop goes live on Friday, May 22 at 10 AM EST. A second drop will follow on Wednesday, June 10 at 10 AM EST. It's the ultimate Father's Day gift for dads, friends, or anyone who needs a father figure in their life.