Read next
Summer Demand Fades, Cooling Total Bev/Al Sales
Another week, another down report on total bev/al sales from NIQ. Reporting on the four weeks ended July 18, NIQ said total alcohol sales fell 3% from a year earlier to $9.1 billion. Case volume totaled 181.9 million, down 4.8% from a year earlier.
On a
Spirits Improve, But Total Alc Continues Slide; Prepared Cocktails Volume Falls 5%, Sales Hang On
Total alcohol missed year-ago comparisons on both a four-week and one-week basis, NIQ reports.
During the four weeks ending July 11, Total Alcohol missed year-ago comparisons. Dollar sales reached $9.3 billion, down -2.6% vs the like year-earlier period, while case volume totaled 184.
Total Bev/Al Sales Jump 20% Ahead of July 4; 4-Week Results Lag Year-Earlier
Total Alcohol dollar sales in the week ended July 4 climbed to $2.6 billionB, up +19.9% from the week ending June 27, NIQ reports. The increase likely reflects holiday-related purchasing ahead of Independence Day, while summer social occasions and FIFA World Cup viewing continuedd to support category