Gallo named Horizon Media its agency of record for audience development, media planning, buying, and measurement across its portfolio.

After a competitive review process, Gallo chose Horizon based on the agency's experience in highly regulated categories and its thoughtful approach to driving consistent, measurable results. Horizon will help guide Gallo 's media investment with consumer-led, data-informed strategies designed to build brand equity, drive relevancy, and support continued growth across the company's diverse set of brands.

The scope of work will tap into Horizon's Blu, its connected marketing intelligence platform, which uses AI-driven insights to translate real-time market signals into actionable audience segments. Blu extends engagement across channels, connects media investment to meaningful performance indicators, and offers creative optimization tools that will help Gallo show up more thoughtfully and effectively in a dynamic marketplace.