Luminar Media Group's subsidiary, Royale de Monte Carlo, which describes itself as "The World's Most Prestigious Vodka" company, signed Grapevine Distributors Inc. sell, distribute and market Royale de Monte Carlo products throughout the five New York City boroughs-Manhattan, Brooklyn, Long Island, Queens and The Bronx.

Vodka was the top distilled spirits subcategory in the state of N.Y. with over 6.3 million cases consumed in 2021, a slight jump from the previous year. Vodka accounted for 39% of all distilled spirits sold in New York.

From the period of 2021 to 2025 the global vodka market is expected to grow by over 36 percent. The market was valued at 41.25 billion U.S. dollars in 2021 and is expected to reach 56.33 billion dollars by 2025.

"Liquor stores continue to be a strong growth channel for Royale de Monte Carlo® sales. Liquor store sales of our products have more than doubled in January 2023 over the previous year." stated Robert Rico, CEO of Royale de Monte Carlo.

"We look forward to our partnership with GV and distribution that will cover Five New York City boroughs with a Population of More Than 8.5 Million. We are extremely excited about the future growth of Royale de Monte Carlo and will continue to seek additional partnerships and future acquisitions that are in line with our business model."