Grey Goose said it is partnering with one of this year's most highly anticipated films, 20^th Century Studios' "The Devil Wears Prada 2," in theaters May 1, with a bold, multi-platform program that merges fashion, film, and cocktail culture into the perfect serve.

From celeb forward content starring supermodel and television personality Heidi Klum, to immersive pop-up experiences, specialty cocktails, in-theater activations, and limited-edition bottle packaging, the iconic vodka brand is delivering a campaign that celebrates "The Devil Wears Prada 2" more than 20 years after the original film debuted and cemented its status as one of cinema's most enduring cultural touchstones.

At the center of the campaign is The Devil's Roast cocktail that reimagines the classic espresso martini cocktail, long nicknamed the "model martini" for its origins in fashion culture. Crafted with GREY GOOSE vodka and finished with three gold-dusted coffee beans, the cocktail delivers a sleek, sharp presentation. Delivering rich flavor and elevated energy, The Devil's Roast is designed as the ultimate fashion moment in a glass. 

"GREY GOOSE has always lived at the intersection of culture and craftsmanship," said Grey Goose Vice President of Global Marketing Aleco Azqueta. "Collaborating with 'The Devil Wears Prada 2' felt like a natural extension of that legacy. With our French heritage and longstanding connection to the world of fashion, we saw an opportunity to create something special for fans, celebrating the return of this iconic franchise with a cocktail that feels both timeless and modern."