In the wake of the devastating wildfires that swept through multiple communities on Maui, Head High Wines has taken immediate action towards aiding recovery efforts. The Sonoma based winery has announced that it will be donating 100% of its online wine sales for the month of August to the Hawai’i Community Foundation: Maui Strong, a non-profit organization committed to supporting affected communities and rebuilding in the aftermath of what has been deemed the deadliest wildfire in U.S. history.

Head High has deep connections to the Hawaiian islands, with proprietor Bill Price, growing up on Oahu and currently residing there. Bill and his wife Eva, who were married on Maui, have a passion for many things- surfing, wine, and most importantly helping others. Philanthropy is a core part of all of their organizations, raising over $250,000 through pandemic efforts in 2020 and over $100,000 for Sonoma Strong wildfire funds in 2017.  

The Maui relief efforts are no different, as they have chosen to make a significant contribution to the recovery process by directing all proceeds from their wine sales to the Maui Strong Fund, they aim to provide much-needed resources for those who have been affected by this natural disaster. Support has already been overwhelming, raising over $42,000 in just four days, they said.