Linfield University’s Center for Wine Education presents Built to Last: How Businesses Thrive Through Generations, a conversation with iconic company representatives to examine how they remain relevant and resilient amid shifting markets and evolving consumer expectations. 

Featured panelists include Kela Driggs, brand leader at fifth-generation Wente Vineyards, Scott Dylag, vice president and managing director of direct-to-consumer sales at Pendleton Woolen Mills established in 1909, Gary Mortensen, CEO of Stoller Wine Group which follows a 200-year plan and Mia Ponzi-Hamacher of Sosta House and Winery Lane Collective, bringing a third-generation perspective to regional wine and hospitality.

Moderated by Wine Director Maria Ponzi, the discussion will explore the real challenges legacy businesses face, how leaders evolve without losing identity and what it takes to build organizations designed not just to last, but to thrive across generations.

The event is presented by the Marka & Thomas Hughes Wine Lecture Series. It is open to the public and includes a wine reception. Ticket proceeds support Linfield University wine studies students.

Public admission is $10, and the event is free for Linfield students, faculty and staff. Registration is required at https://linfield.edu/wine/news/events.html. For more information, email wine@linfield.edu.