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Napa Wineries, Growers Pledge $2.5M to Red Blotch Research
Winegrowers and wineries have pledged $2.5 million to launch Phase One of the Grapevine Red Blotch Virus Research Initiative, a public-private collaboration created to accelerate practical research into Grapevine Red Blotch Virus (GRBV).
GRBV is one of the most serious unresolved threats facing wine production. The virus can
Many Bev/Al Consumers Don't Feel They're Getting Good Value for Fair Prices: Deloitte
Four in 10 U.S. consumers are value seekers – including a quarter of households earning over $400,000. These value seekers intentionally have cut back 20 to 40% on alcohol spending, according to a recent report from Deloitte. They've also cut on-premise alcohol spending at bars and
US Shoppers Ask if a Lower-Priced Product Will Do Job as Well as Premium
US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data