Jack Daniel's Debuts Tennessee Blackberry mixed with Lemonade as New RtD
Jack Daniel’s announced the debut of Jack Daniel’s Tennessee Blackberry mixed with Lemonade, bringing the fan-favorite cocktail to the ready-to-drink (RTD) category for the first time in a convenient four-pack.
“When we launched Jack Daniel’s Tennessee Blackberry last summer, fans quickly fell in love with its signature cocktail of Tennessee Blackberry and refreshing lemonade,” said Mary Beth O’Mara, Jack Daniel’s RTD Brand Director. “After seeing the response, we knew it was the cocktail that earned its can, and we’re excited to bring it to our friends in a format that makes it even easier to enjoy.”
Inspired by last summer’s popular mix of Jack Daniel’s Tennessee Blackberry and lemonade, the new canned cocktail combines the bold taste of Tennessee Blackberry with refreshing lemonade in Jack Daniel’s first sleek white RTD can. At just 100 calories and 4.8% ABV, the new offering provides a light-fruit forward option for consumers.
Available nationwide this month, the product comes in a four-pack of 355ml cans for a suggested retail price of $11.99.
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