Butter Wines by JaM Cellars, best known for its Butter Chardonnay—the number one best-selling premium SKU of Chardonnay¹—announces the release of ButterLight Chardonnay in cans. Launched a year after the award-winning ButterLight Chardonnay debut, the new 250mL cans meet growing consumer demand for lower-alcohol wines, a category forecasted for exponential growth over the next decade, in a convenient, on-the-go format.

Earlier this year, ButterLight Chardonnay was named the No. 1 Best-Tasting Light Wine by Tasting Panel Magazine, offering just 85 calories and 40% less alcohol than traditional wine—meeting growing demand for lower-ABV options. The low-alcohol wine category is forecasted to grow at a 7.8% CAGR from 2025 to 2032, underscoring that interest in lighter wines extends well beyond the traditional Dry January reset, which nearly 30% of Americans take part in annually.

"When we introduced ButterLight last year, it marked our first step into the low-alcohol category, something we've been perfecting for years to offer a truly great option within our portfolio," said John Anthony Truchard, Founder and CEO of John Anthony Wine & Spirits. "Consumers are looking for more choices that fit every occasion, and ButterLight was designed with this shift in mind: real Chardonnay flavor, lower alcohol, and zero compromise on quality. Packaging it in a convenient can was the natural next move."