As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard.

The fully integrated campaign will run across select cable channels, YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta & Reddit with consumer activations designed to deepen engagement and drive fan participation nationwide.

As the world's biggest tournament comes to North America, Jim Beam is calling on fans across the country to rally behind the U.S. Men's National Team and show that home field advantage lives wherever fans are.

 The hero film captures the true heartbeat of the tournament: the places where fans gather to watch, cheer, and celebrate. It shines a spotlight on backyard barbecues, neighborhood bars, and watch parties that define the fan experience. From living rooms to local hangouts, these everyday settings become the ultimate home field advantage – proving that while matches are played on the pitch, they're powered by fans everywhere.

"At Jim Beam, we've always believed in the power of shared moments," said Regan Clarke, VP-American Whiskey, Suntory Global Spirits. "The world's biggest tournament is a global stage, but it's the local gatherings that create real home field advantages. We're proud to raise a glass and unite in spirit with fans across the country as they come together to support the U.S. Men's National Team."

Beyond the hero spot, Jim Beam is also introducing a new limited-edition Jim Beam x USSF bottle design, giving fans a tangible way to celebrate and show their support throughout the tournament.