Jim Beam, the world’s No.1 bourbon and Official Spirits Partner of the Cadillac Formula 1 Team, unveiled "Raised Together"—a new global brand film that explores the authentic and unique history of a relationship that began in Kentucky 90 years ago, and how that legacy comes to life today on the world’s fastest stage.

Timed with the highly anticipated debut of the Cadillac Formula 1® Team at the Australian Grand Prix, Raised Together is the first in a series of campaign films set to roll out throughout the 2026 season.

The film tells the story of the great lengths Jim Beam himself went to safeguard his family recipe nearly a century ago—a legacy in which Cadillac played a pivotal role. The Founder, to protect his proprietary yeast—a living, essential ingredient in Jim Beam’s distinct bourbon recipe—would drive a mason jar of it home each night in his Cadillac, shielding it from the threats of fire and prohibition. This ritual ensured the preservation of the key element that still defines Jim Beam’s unmistakable flavor today.