Johnson Brothers to Rep Sovereign Brands in 4 Markets

Johnson Brothers said it will represent Sovereign Brands across Indiana, Nebraska, North Dakota, and South Dakota. 

Founded in 1999, Sovereign Brands is a family-owned company that has built a reputation for developing distinctive, culture-driven wine and spirits brands with enduring consumer appeal and global recognition. Their portfolio includes Luc Belaire sparkling wine; Bumbu, the world’s #1 selling super premium rum brand*; 
The Deacon Scotch whisky; McQueen and the Violet Fog Brazilian gin, and Villon, a French spiced liqueur. 

“Adding Sovereign Brands to our portfolio represents an exciting opportunity to continue building momentum in premium wine and spirits,” said Yale Johnson, President of Sales, Johnson Brothers. “These brands have developed strong consumer followings and complement our existing portfolio exceptionally well. We look forward to growing the business together across Indiana, Nebraska, North Dakota, and South Dakota.” 

“Johnson Brothers has an impressive track record of growing premium brands and creating value in the markets they serve, making them an ideal partner for us,” said Brian Berish, Chief Operating Officer, Sovereign Brands. “We’re excited to work alongside their team to unlock more opportunity for us across pivotal markets.”