Juggernaut Wines’s Valentine’s Day program celebrates those who are as strong and fierce as the alpha predators on their wine labels.

Available on the Juggernaut website, digitally downloadable Valentine’s Day cards with a touch of sass can be personalized and shared. Additionally, through partnerships with two regional zoos, Juggernaut isn’t the only one taking a bite out of love as a sponsor for annual Valentine’s Day fundraising campaigns where guests can symbolically name a bug after a foe (or friend) before it’s fed to the zoo’s animals.

These efforts are on the heels of its Red Blend Launch this fall, and last year’s activations surrounding the JAWS 50^th Anniversary celebrations. The campaign aims to reach new audiences, and share the irreverent, untamed nature of their wines. 

 The Juggernaut Valentine’s Day program is anchored by custom Juggernaut (Anti-) Valentine’s Day cards, which were created to reflect each of their five varietals and the alpha-predator artworks that make each wine bottle distinct. The seasonal cards include empowering play on words to give to friends, family members or even yourself.

• “Love Bites” with Juggernaut Chardonnay featuring a Great White Shark.  
• “Better Than a Teddy Bear” featuring Juggernaut Red Blend and its Grizzly Bear artwork.
• “Plenty of Fish in the Sea” with Juggernaut Sauvignon Blanc and a Killer Whale.
• “For the Lionhearted” with Juggernaut Cabernet Sauvignon featuring a Lion.

“Not Your Average Lovebird” featuring Juggernaut Pinot Noir with an Osprey. 

To continue the celebration nationwide, Juggernaut has partnered with two regional zoos to not only celebrate Valentine’s Day, but also the wildlife animals that have become an essential part of Juggernaut Wines.

In Minneapolis, Juggernaut Wines has partnered with the Minnesota Zoo for their second annual “Name a Bug” program, where people can name a bug after a friend (or foe) to be fed to the animals, following a donation to the Zoo’s Foundation.

In Texas, Juggernaut Wines partnered with the San Antonio Zoo for their Cry me a Cockroach Fundraiser, which allows participants to name a cockroach after an ex, which is then fed to a resident of the zoo in support of a good cause.

As a sponsor, Juggernaut Wines is combining vengeance and conservation. On site at both zoos, Juggernaut will also be sampling wine at the upcoming Minnesota Zoo adults-only Zoo After Hours “Wild Hearts” event on February 14^th and was present at the San Antonio Zoo’s “Meet Your Next Ex” event on February 7^th, their adults-only, after hours party.

“At first glance, Juggernaut Wines and Valentine’s Day may not seem like a natural fit, but as we dug into this alternative approach, every element of the campaign, from the unconventional Valentine’s Day cards to the bug naming events at the zoos, felt like Juggernaut,” explained Jessica LaBounty, Director of Marketing for Juggernaut Wines. “Our bold, non-traditional labels make Juggernaut stand out on the shelf and this take on Valentine’s Day is similarly disruptive.”