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3.8M Visited Napa in 2025, Generated $2.8B Economic Impact
In 2025, 3.8 million visitors spent $2.2 billion in Napa County, generating $2.8 billion in total economic impact—a 2.9% increase over the prior year, Visit Napa Valley said as it released its biennial  Visitor Profile & Economic Impact Study.
Tourism supports 15,300 jobs across
Tasting Room Traffic Dips 8% at Sonoma County Wineries
In Napa County, the picture is far worse: tasting room visits fell 18% last year. Napa relies heavily on international travel, and Visit California say international travel to California fell 2% last year. This year, the organization projects a 2.7% increase in international travels, partially due to the FIFA
Inside the Napa Winery that Shocked the Wine World
Stag's Leap Wine Cellars in 1979 upended the global wine establishment. French judges unknowingly ranked California wines above the finest Bordeaux and Burgundy. The Cabernet that topped the reds? Stag's Leap Wine Cellars' own SLV, from the 1973 vintage. Says Estate Director Juan Munoz-Oca,