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Tourism

3.8M Visited Napa in 2025, Generated $2.8B Economic Impact

In 2025, 3.8 million visitors spent $2.2 billion in Napa County, generating $2.8 billion in total economic impact—a 2.9% increase over the prior year, Visit Napa Valley said as it released its biennial Visitor Profile & Economic Impact Study. Tourism supports 15,300 jobs across

Tasting Room Traffic Dips 8% at Sonoma County Wineries

In Napa County, the picture is far worse: tasting room visits fell 18% last year. Napa relies heavily on international travel, and Visit California say international travel to California fell 2% last year. This year, the organization projects a 2.7% increase in international travels, partially due to the FIFA

Inside the Napa Winery that Shocked the Wine World

Stag's Leap Wine Cellars in 1979 upended the global wine establishment. French judges unknowingly ranked California wines above the finest Bordeaux and Burgundy. The Cabernet that topped the reds? Stag's Leap Wine Cellars' own SLV, from the 1973 vintage. Says Estate Director Juan Munoz-Oca,

Falcons over Napa: Inside Wine Country's Most Unexpected Experience

At Bouchaine Vineyards, nestled in the Carneros region of Napa County, where the land opens up toward San Francisco Bay, animals are partners in sustainability. Flocks of sheep graze on the weeds under the vines, and a falcon beats its wings as it staves off flocks of birds. Their efforts

Hawley Winery Announces New Falconry & Wine Experience in Dry Creek Valley

Hawley Winery, a family-owned winery in Sonoma County’s Dry Creek Valley, launches a new weekly Falconry Experience beginning Friday, April 3, at 11.m. Blending winery founder John Hawley’s passion for handcrafted wines and the centuries-old practice of falconry, the new experience offers guests the rare

25% of winery revenue comes from tourism: Study

Here's why tasting room visits are down