For the first time in its history, more than 2 million people toured the Kentucky Bourbon Trail, the Kentucky Distillers Association said.
The 2,135,555 total visits easily shattered its previous record of 1.7 million stops in 2019, a 38% increase. In the last 10 years, the amber adventure has skyrocketed by a phenomenal 370% in attendance.
The KDA created the KBT® in 1999 to give visitors an intimate, educational look behind the state’s most historic distilleries. Total attendance through its 18 participating distilleries last year was 1,397,268.
The Kentucky Bourbon Trail Craft Tour® launched in 2012 as the first excursion in the country to showcase smaller distilleries. Now featuring 24 distilleries, its total attendance last year was 738,287.