Kit NA Brewing Launches 'Have a Kit' Campaign

Kit NA Brewing unveils its "Have A Kit" campaign. The "Have A Kit" campaign celebrates the essence of the "have a beer" moment that is true to each individual and centered around enabling consumers to connect over a beer.

"81% of beer drinkers in the U.S. under the age of 44 are seeking non-alcoholic options," said Kit Marketing Director, Jayme Brown. "This shifting landscape and growing trend among younger generations is the foundation of Kit's "Have A Kit" campaign. Our interviews with the NA consumer told us they were screaming for an option that allows them to just have a beer in an inclusive way. By driving trial and awareness, we are aiming to shift perception of the category, encouraging individuals to enjoy our non-alcoholic beer without feeling the need to make excuses or compromise on their personal preferences," Brown said.

To kickstart the "Have A Kit" campaign, Kit has planned an array of special events and initiatives. From a full summer of music festival partnerships and activations throughout New England, to pop-ups where consumers are given the opportunity to 'Have A Kit" throughout their everyday life. All of this will be supported by the launch of a new website and social media channels as well as availability on Amazon Prime. This campaign will create a buzz that resonates with beer enthusiasts and consumers alike across the country.