La Marca Releases Its First-Ever Non-Alcoholic Sparkling

La Marca, America's No. 1 sparkling wine brand, launched La Marca Non-Alcoholic Sparkling, its first-ever non-alcoholic sparkling product.

Crafted in Italy and made with carbonated de-alcoholized wine with less than 0.5% alcohol by volume (ABV), the new offering brings La Marca's signature crisp, refreshing taste and vibrant bubbles to consumers looking for more ways to celebrate across a variety of occasions.

The launch expands La Marca's portfolio to meet growing consumer interest in greater choice and flexibility. With more than 90% of non-alcoholic beverage buyers also purchasing alcohol, La Marca Non-Alcoholic Sparkling offers consumers who enjoy both alcoholic and non-alcoholic beverages another option for dinners with friends, holiday gatherings and everyday celebrations.

"Consumers want more flexibility in what they bring to the table, without compromising taste," said Caitlin Conroy, marketing director. "With La Marca Non-Alcoholic Sparkling, we're bringing the quality, craftsmanship and signature taste people expect from La Marca to a new offering that gives them another way to celebrate."

La Marca Non-Alcoholic Sparkling offers notes of crisp apple, white peach and delicate citrus, with refreshing acidity and vibrant bubbles. Made in Italy using high-quality Italian grapes, the wine is dealcoholized at a low temperature to help preserve its fresh, balanced character and deliver the bright, fruit-forward taste associated with La Marca.

Available nationwide, La Marca Non-Alcoholic Sparkling has a suggested retail price of $18.99.