Marie Brizard Sales Fell 8.7%, Net Eased 5.2% in Year

Marie Brizard Wine & Spirits reports sales in its 2025 fiscal year fell 8.7% from a year earlier but net profit eased just 5.2%.

Although international strategic brand revenue fell, 2025 was marked by strong performance from MBWS's Industrial Services businesses and strong momentum of innovations under the Marie Brizard, the company said.

“2025 was a challenging year. It was one of transition for MBWS, marked by a sharp slowdown in the global spirits market and temporary de-listings in France." said Fahd Khadraoui, CEO. "Against this backdrop, the Group demonstrated resilience in facing these headwinds. Although revenues declined, we maintained our EBITDA margin level and gross margin rates despite the significant impact of inflation on matured spirit production costs.

"Faced with these challenges, we acted with consistency and discipline, combining strictly necessary price adjustments with
rigorous cost control. Yet beyond these efforts, 2025 was above all a year of transformation. We made significant progress across each of our pillars. For our International Strategic Brands and Flagship Local Brands, we have implemented price adjustments whilst developing targeted product innovations and upgrades.

For our Agency Brands, we expanded our portfolio with new contracts and reached a further milestone by acquiring a distributor. Finally, our Industrial Services division enjoyed sustained growth driven by new contracts, the launch of the corresponding investments and the completed modernization of our distillery.
Our ambition is to build on these foundations, as well as our future initiatives, in order to navigate a market environment that
remains bearish and highly competitive.”