Milestone Brands Sponsoring Sacramento Kings

The Sacramento Kings and Milestone Brands announced a three-year partnership naming Empress 1908 Gin as the gin partner and Dulce Vida Tequila as the tequila partner of the team and Golden 1 Center starting this season and continuing through the 2025-26 NBA Season.

"We are excited to partner with Milestone Brands, bringing their premium spirits to our fans and guests," said Sacramento Kings' President of Business Operations John Rinehart. "Together, we will blend the worlds of basketball and mixology to deliver an extraordinary fan experience."

"The Sacramento Kings are such an iconic team and we're incredibly proud to partner with them," said Milestone Brands CEO and Chairman Eric Dopkins, whose family goes back generations in the Sacramento area. "Empress 1908 Gin and Dulce Vida Tequila are premium, hand-crafted spirits that lend themselves incredibly well to delicious cocktails that Sacramento fans can enjoy while cheering on the Kings."

Empress 1908 will be available at all Kings home games and Golden 1 Center events. The signature "Light the Beam" cocktail, including Empress 1908 Indigo Gin and fresh lemonade will be available for fans as well as additional drink specials at bars and concessions. Empress 1908 Gin is a handcrafted, small-batch gin made by Victoria Distillers with eight carefully selected and balanced botanicals. Its approachable flavor provides the perfect base for beautiful, multisensory craft cocktails.

Dulce Vida Tequila will be served in cocktails at all Kings home games and Golden 1 Center events at select concessions. Dulce Vida Tequila is a premium spirit known for its 100% Blue Weber agave, USDA-certified organic and additive-free 80-Proof tequilas, as well as its line of infused tequilas, which are low in calories and all made with real fruit.