Mixly Cocktail Co. Now Mixly Beverage Co.

Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today.

The rebrand will debut ahead of the Summer Fancy Food Show, where Mixly Beverage Co. will showcase its updated identity and expanded product direction, including new mixers and dirty soda syrups designed for customizable, at-home drink moments. The company is also preparing for national retail expansion, with upcoming availability through Target.com, Amazon and mixlybeverageco.com.

“Mixly has never really been about cocktails. It’s about what happens around them,” said Johnna Rossbach, founder and president. “The coffee you make before the house wakes up. The dirty soda station that becomes the hit of the sleepover. The margarita that turns a regular Tuesday into something worth talking about. As we evolve from Mixly Cocktail Co. to Mixly Beverage Co., we’re expanding beyond the bar cart and into more drink moments throughout the day.”

Mixly Beverage Co. said it will continue to build on its core cocktail and mocktail mixer business while introducing products for emerging at-home beverage occasions, including dirty sodas, mocktails, cocktails and other customizable drinks. Cocktail syrups and coffee syrups are also part of the company’s broader innovation pipeline and will roll out down the line.