St. Jacques to Lead Molson Coors New Central Commercial Americas Business Function
Sofia Colluci New Molson Coors Marketing Chief; Pete Marino to Leave Company
The new unit, which is expected to unite sales, marketing, innovation, digital capabilities and the company’s non-alcohol and liquor portfolios in the Americas, will be led by Michelle St. Jacques, who will step into a new role as chief commercial officer.
The company said the unit will allow it "to more quickly scale brands and capabilities, and provide more commercial support for Molson Coors Beverage Co.’s portfolio of non-alc and spirits brands."
St. Jacques, who has served as Molson Coors’ chief marketing officer since 2019, will oversee all commercial activity and capabilities across the Americas, including the U.S., Canada and Latin America.
The move comes after she’s spent the last four years leading the effort to modernize the company’s core brands and redefine its marketing vision. Under St. Jacques’ tenure, the company strengthened core brands like Coors Light, Miller Lite and Molson Canadian and accelerated its portfolio of above-premium brands with innovations like Topo Chico Hard Seltzer and Simply Spiked Lemonade.
“Since joining our company, Michelle has built a track record of building brands and attacking white spaces with a consumer-first mindset to effectively drive our business forward,” Hattersley said. “In doing so, she not only demonstrated a deep understanding of the total business, she also earned the confidence of distributors and retailers alike. I am very happy that she will be taking on this new role as she helps drive our Americas business to new heights.”
St. Jacques has selected Sofia Colucci as her successor as Molson Coors’ new chief marketing officer.
Colucci, who joined the company in 2017 and most recently served as its global vice president for the Miller family of brands and economy portfolio, “has earned a reputation for creative excellence,” St. Jacques said, pointing to the resurgence of Miller Lite, which is growing total category share in the U.S.
As part of the restructuring, Molson Coors’ president of emerging growth, Pete Marino, will leave the company, effective April 30.
Marino said folding the company’s growing liquor and non-alc business into the new commercial function “will take our great start in emerging growth to the next level” by helping provide additional commercial support “for even faster growth as they move to scale.”
Hattersley said the objective of the restructuring is not to reduce headcount, save money or reflect a change in the company’s strategy. Instead, he said, it prepares the company for its next phase as it moves toward sustainable, long-term growth.