NA Spirits Post Highest Sales Increase on Drizly in August
Wine proved popular on Drizly in August, driven by an uptick in summer red wine purchasing, as did coconut water, a rising accompaniment to beverage alcohol consumption.
Last month, non-alcoholic spirits experienced the highest year-over-year sales increase within the spirits category, underscoring the fact that consumers are seeking out NA options year-round. The top sellers in August were Seedlip Grove 42, St. Agrestis Phony Negroni, Ritual Zero Proof Tequila Alternative, Seedlip Spice 94, and Kin Euphorics Lightwave, Drizly said.
Once again, the California Common/Steam Beer category led growth in beer year-over-year as consumers continue to stock up Anchor Steam, following the news that Anchor Brewing Co. would close. Within the wine category, Verdejo varietal wines were the fastest growing year-over-year; the top seller was Gulp/Hablo La Mancha Verdejo, a producer that is better known for its orange wine.
Mom Water ranked as the beer brand with the highest year-over-year sales increase last month. Mom Water – a line of fruit-infused vodka waters without carbonation – was led by their Mom Squad Variety Pack, Karen Lemon Blueberry, and Sandy Coconut Mango.
Top Friulian producer Livio Felluga led year-over-year growth among wine brands last month. Among their red and white wines, their Pinot Grigio was the best seller. Within the spirits category, Blackened American Whiskey was the fastest-growing brand, further proving the power of celebrity whiskey brands – Blackened is a collaboration between Metallica and the late legendary craft distiller Dave Pickerell.
Drizly users were purchasing more wine in August, with wine share increasing nearly a full percentage point month-over-month (to 36% from 35%). Red wine was a key driver of this growth – seeing an uptick to 32% of wine share from 30% of wine share– echoing sentiments from Drizly’s consumer report earlier this year, the respondents noted they would be reaching for more red wine this summer. Rosé, on the other hand, dropped a percentage point in share from July to August.
Among the fastest-growing categories month-over-month was an extras category: coconut water. This indicates that coconut water is becoming more popular among beverage alcohol consumers, either in cocktails or as a way of hydrating while drinking. Top sellers included Vita Coco, Harmless Harvest (which rose to No. 2 from No. 6 year-over-year), Vita Coco Pressed, Foco, and Vita Coco with Pineapple.