Grey Goose vodka, the No. 1 bestselling vodka in the super-premium category, introduces its newest flavored offering, Grey Goose Berry Rouge. Marking the brand's largest flavored vodka release in a decade, Grey Goose Berry Rouge expands the Grey Goose portfolio with a naturally vibrant, berry-forward expression crafted with the same uncompromising standards as the French vodka's original marque.

"Consumers continue to seek cocktails made with spirits that are both premium and flavorful," said Grey Goose Vice President of Global Marketing Aleco Azqueta. "With Berry Rouge, we wanted to rethink what a flavored vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavor. It's a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail."

Grey Goose Berry Rouge brings a touch of French elegance and playful vibrancy to any occasion, from elevated brunches with friends to sophisticated date nights. As flavored vodka continues to rank as the #2 most popular cocktail base, Grey Goose Berry Rouge was designed to be a versatile offering that can be enjoyed in a variety of cocktails, whether served simply with club soda or in the signature Grey Goose Rouge Royale, a spritz that blends the berry vodka with lemonade, brut rosé and soda water, and is garnished with fresh raspberries, blueberries, a lemon wheel, and a sprig of mint.