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New: Stitzel Reserve 31-Year-Old Bourbon Whiskey

New: Stitzel Reserve 31-Year-Old Bourbon Whiskey
Nicole Austin (Diageo)

Stitzel-Weller Distillery released Stitzel Reserve 31-Year-Old Bourbon Whiskey, the second expression in the Stitzel Reserve collection and a rare, distillery-exclusive bourbon defined by exceptional age, intensity, and depth. The highly limited release is available exclusively on-site at Stitzel-Weller Distillery in Louisville for $3,000 per 750mL bottle, with a limit of one bottle per person.

Nearly one year after the debut of Stitzel Reserve and its inaugural 24-Year-Old release, this new expression continues the collection's focus on rare and remarkable whiskeys in the archives of Stitzel-Weller Distillery, entrusted to the care of the historic site's chief custodian, Nicole Austin, the Director of American Whiskey Liquid Development and Capabilities at Diageo.

Distilled in 1992 by a historic Kentucky bourbon producer and aged on-site at Stitzel-Weller Distillery for more than three decades, Stitzel Reserve 31-Year-Old comes from just 13 barrels and offers a singular example of what extended time in oak can achieve. This whiskey was ultimately pulled from its new charred American oak barrels in 2024, reserved and bottled this year on April 28, 2026, yielding just 176 bottles.

What They're Saying: "What makes this release so special is not just its age, but the fact that it reached 31 years with such integrity. At Stitzel-Weller Distillery, our aging conditions have allowed us to carefully steward barrels like this over time in a way that very few distilleries in Kentucky can. That combination of place, patience and close attention is what gives this bourbon its power, elegance and continued evolution in the glass." – Nicole Austin.

Design & Packaging: As with each Stitzel Reserve release, the overall design cues remain consistent while select elements are tailored to the individual expression. For the 31-year-old release, the packaging reflects the whiskey's extended maturation, featuring an elegant label with woodgrain-inspired detailing in gold and charcoal. Art Deco-influenced corner flourishes frame the design, underscoring the bottle's sense of heritage and collectability. Each bottle is individually numbered and hand-signed by Nicole Austin.

Availability & Tasting Experience: :n-site at Stitzel-Weller Distillery for consumers aged 21+. The current price is $3,000 for a 750mL bottle, with a limit of one bottle per person.

Consumers may also experience the release through an exclusive bespoke tasting at the Garden & Gun Club at Stitzel-Weller Distillery, priced at $350 per person. Each tasting includes an etched whiskey glass, branded bag, and limited-edition Stitzel-Weller Distillery pin.