NÜTRL Vodka Seltzer – the No. 2 spirits-based seltzer brand on the market - announces its first national campaign, "NÜTRL. The One with the Umlaut," featuring actress and Saturday Night Live star Chloe Fineman as Günter, a cheeky vodka seltzer sommelier and the brand's new spokesperson. The campaign serves as an introduction to NÜTRL's quirky personality and heroes the brand's superior, light and refreshing taste.
"It's no secret that consumers are moving away from over-engineered and over-complicated products, but instead are prioritizing quality and taste," says Marisa Siegel, VP of Marketing for NÜTRL Vodka Seltzer. "'NÜTRL. The One with the Umlaut.' campaign perfectly encapsulates the confident simplicity of NÜTRL and the inherent quality you get from its real ingredients, all while showing off the brand's tongue-in-cheek personality."
"NÜTRL. The One with the Umlaut." is an integrated, national campaign that will roll out across the United States on connected TV, digital, OOH, social, radio and retail throughout 2023. The campaign is inclusive of four 15 second spots and four unique 6 second spots that each highlight a hero flavor within the brand's portfolio, including Pineapple, Watermelon, Lemonade and Cranberry.