Read next
How Bev/Al Can Help Restaurants Achieve Their No. 1 Goal: Profitability
Profitability is the top business goal for restaurant operators in 2026, with 37% of operators ranking it their No. 1 priority, according to a survey from Toast.
That goal also opens the door for bev/al marketers to discuss how beer, wine and spirits, including low or no/alc, is
Abbot's Passage Shutting Down
The latest victim of the decline in visitors to California Wine Country and broader industry challenges: Abbot's Passage. which not only has a winery in Glen Ellen but also a tasting room, gift shop and event space.
"It became increasingly challenging for the brand and hospitality experience
Beer, Wine, Cocktails Most Wanted Bev/Al Categories in Hotels: NIQ
Beer (32% of travelers), wine (29%), and cocktails (27%) are the three most wanted alcoholic categories by visitors to U.S. hotels, according to the new NielsenIQ (NIQ) Hotel Beverage Study 2026.
Demand for beverages in U.S. hotels remains high, the report shows. Soft drinks are the most popular