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To Sell More Red Wine, Add Non-Fermentable Sweeteners
A vintner who wants to sell more red wine to Gen Z – and what vintner doesn't? – might follow this advice from a study just published today: Add a non-fermentable sweetener such as Xylotol to the wine and Gen Z will like it better.
That is, if the
Lofted Custom Spirits Exclusive Supplier to Mission Craft Spirits
Lofted Craft Spirits signed an exclusive supply agreement with Mission Craft Cocktails to supply Mission's bourbon and whiskey needs. The agreement assures Mission's SKUs can be consistently produced, as sales velocity increases across Mission's growing list of national and regional retail partners.
It follows
Fire Destroys Winery Holding 4.5 Million Gallons
The cause of a fire that destroyed a Mattawa, Wash., winery remains unknown.
No injuries were reported. Employees who were in the building, and who initially sought to contain the fire, were able to evacuate. The facility held about 4.5 million gallons of wine, some in production, some in