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To Sell More Red Wine, Add Non-Fermentable Sweeteners

A vintner who wants to sell more red wine to Gen Z – and what vintner doesn't? – might follow this advice from a study just published today: Add a non-fermentable sweetener such as Xylotol to the wine and Gen Z will like it better. That is, if the
Joel Whitaker 25 Jun 2026
Lofted Custom Spirits Exclusive Supplier to Mission Craft Spirits

Lofted Custom Spirits Exclusive Supplier to Mission Craft Spirits

Lofted Craft Spirits signed an exclusive supply agreement with Mission Craft Cocktails to supply Mission's bourbon and whiskey needs. The agreement assures Mission's SKUs can be consistently produced, as sales velocity increases across Mission's growing list of national and regional retail partners. It follows
Joel Whitaker 11 Jun 2026

Fire Destroys Winery Holding 4.5 Million Gallons

The cause of a fire that destroyed a Mattawa, Wash., winery remains unknown. No injuries were reported. Employees who were in the building, and who initially sought to contain the fire, were able to evacuate. The facility held about 4.5 million gallons of wine, some in production, some in
Joel Whitaker 07 May 2026
A-B Opens Tech Center to Nonemployees, Pumps $15M into St. Louis Brewery

A-B Opens Tech Center to Nonemployees, Pumps $15M into St. Louis Brewery

Joel Whitaker 19 Aug 2025

Trump Effect Blamed for Production Halt of Two Irish Whiskey Brands

Joel Whitaker 30 Jun 2025

A-B to Invest $300 Million More in U.S. Manufacturing

Joel Whitaker 12 May 2025
Town Branch Revamps Blending Process for Key Blends

Town Branch Revamps Blending Process for Key Blends

Joel Whitaker 12 Feb 2025

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