January sales remained positive year-over-year, NIQ reported, with prepared cocktails accelerating momentum into late January with dollar sales up 8.8% and case volume up 3% in the four weeks ended Jan. 31 vs. the prior period when they were up 2.6%.

After Prepared Cocktails, Beer contributed most to Total Alcohol growth, up +0.9% in dollar sales, versus +1.1% in the prior L4W period (w/e January 24th), and down -0.4% in volume. Wine also contributed to growth, with value maintaining +0.3% growth from the prior period, with volume down by -1.4%.

Spirits was the only category to experience sales losses, with dollar sales down -2.8%, an intensified decline versus the -1.6% drop in the prior L4W period, with case volume down -1.3%.

Whiskey led the downturn, falling -4.0% in value and -3.1% in volume, NIQ said, followed by Vodka, down 1.4% in value and -0.6% in volume. Tequila saw similar dollar declines, down -1.7% in dollar sales, but a +2.0% increase in volume. In contrast, the “All Other” segment remained a strong outperformer, up +7.2% in dollar sales and +17.7% in volume, driven by accelerating Non-Alc Spirits growth, which surged +24.6%, as Dry January trends come to a close with the month’s end.

In the four weeks ending January 31st, Still Wine declined -0.9% in value and -2.2% in volume. Sparkling Wine remained a key growth driver, rising +10.3% in value and +9.7% in volume. Non-Alc Wine also sustained strong gains amid lingering

Dry January effects, up +11.0% in value and +8.9% in volume, continuing to meet consumer demand for health and wellness aligned choices. Sparkling Wine saw the strongest improvement in sales performance, increasing after a period of softer growth (-3.7% in the prior period).

The cross-category results point to a healthier backdrop for Total Alcohol, with Beer and Wine providing a stabilizing lift while Spirits continue to recover at a measured pace.

Illinois and Texas strengthened their regional performance but New York trailed, NIQ said.