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Study Finds Reason Same Wine from Different Regions Tastes Different
Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in Applied and Environmental Microbiology.
The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain
Regenerative Viticulture as Profitable as Conventional Management: Study
Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to
Consumers Like Wine's Image, Question Relevance in Daily Life: Study
Wine has an image most consumers already like, but its relevance in daily life needs improvement.
That's the conclusion of a just-released new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers," by Material, an intelligent growth company, and the Wine Market