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[BND] Your Breakfast Briefing

Good Morning, and Happy Wednesday. It's January 28, 2026. Record Drops in DtC Shipments as Market Downturn Deepens 2025 was a year of unprecedented contraction for direct-to-consumer wine shipping. The DtC winery shipping channel saw volume drop 967,000 cases, or 15%, and more than $230

Serendipity Wines to Rep CRU in California

CRŪ Winery named Serendipity Wines its new distributorin California. This partnership will continue CRŪ Winery's growth in California while bringing highly acclaimed, single vineyard wines from the Central Coast into the Serendipity Wines portfolio. CRŪ Winery crafts wines from prestigious vineyards throughout the Central Coast with a focus

Lobos 1707 Launches Buzzer Beater Initiative

Lobos 1707 Tequila launches its Buzzer Beater Initiative, a new culture-driven campaign created in partnership with elite basketball trainer Lethal Shooter that instantly reimburses fans for their Lobos 1707 and celebrates clutch moments, precision, and the power of the finish, while rewarding fans in real time. Throughout the basketball

Sazerac to Rep Midnight Moon

Sazerac said it gained exclusive sales and distribution rights with Piedmont Distillers for Midnight Moon Moonshines and Moonshakes, a fast-growing moonshine and liqueur brand. "We are excited to help further grow the Midnight Moon brand," says Jake Wenz, CEO of Sazerac. "The brand has made amazing

New: Grey Goose Berry Rougee

New: Grey Goose Berry Rougee

Grey Goose vodka, the No. 1 bestselling vodka in the super-premium category, introduces its newest flavored offering, Grey Goose Berry Rouge. Marking the brand's largest flavored vodka release in a decade, Grey Goose Berry Rouge expands the Grey Goose portfolio with a naturally vibrant, berry-forward expression

Quality Beverage Workers Join Teamsters Union

More than 80 merchandisers and salespeople at Quality Beverage in Taunton, Mass., have voted to join Teamsters Local 170, seeking higher wages, better benefits, and a strong voice on the job. Over 170 drivers and warehouse workers at Quality Beverage are already represented by the Teamsters. Quality Beverage is the

Tröegs Intros Daylight Chaser Dark IPA

Tröegs Independent Brewing introduces Daylight Chaser. This dark IPA joins the brewery’s lineup of seasonally rotating beers alongside Field Study, Leaf Seeker, and Blizzard of Hops. “Springtime in this region can be dark and feels like it will never arrive,” explains Tröegs co-founding brother and brewmaster John Trogner.