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Cutwater Official Canned Cocktail of PGA Tour

Cutwater is the official canned cocktail of the PGA Tour, Anheuser-Busch and the PGA Tour announced. The agreement, which currently runs through 2030, will see Cutwater engage across the PGA Tour landscape, centered around media and digital placements on various PGA Tour platforms. Cutwater will also have an on-

Record Drops in DtC Shipments as Market Downturn Deepens

2025 was a year of unprecedented contraction for direct-to-consumer wine shipping. The DtC winery shipping channel saw volume drop 967,000 cases, or 15%, and more than $230 million, or 6%, in value. These results come as the channel saw an 11% increase in the average price per

US Sentiment Slides Again as Consumer Pressures Mount

The Conference Board's January measure of US consumer confidence is surprisingly weak, dropping to 84.5 from an upwardly revised December print of 94.2, and well below the 91.0 consensus prediction, notes James Knightley, chief international economist, US, for ING. The current conditions index and the

Sotheby Whiskey Auction Sets Record, Highlights Appeal

A collection of American whiskeys owned by one person generated a record $2.5 million in total sales—more than double pre-sale estimates--in an auction at Sotheby’s in New York City. It was the most valuable single-owner American whiskey collection ever sold at auction. The results

Great American Beer Festival Moves Outdoors

The Great American Beer Festival(GABF) will move outdoors on Saturday, Oct. 10 and Sunday, Oct. 11, relocating from the Colorado Convention Center to Denver’s Levitt Pavilion. The move signals a bold new chapter for GABF, blending its legendary beer lineup with live music, open skies, and a more

David Trone to Receive Ray Herrmann H.E.R.O. Award

David Trone, the co-founder/co-owner of Total Wine & Spirits and former Maryland congressman, will receive the 2026 Ray Herrmann H.E.R.O. Award at Access Live!, Wine & Spirits Wholesalers of America's annual convention and trade show. WSWA said Trone was selected for exhibiting

Dollar's Decline Will Hurt Bev/Al Imports, Help Exports

As if tariffs aren't enough, a decline in the value of the U.S. dollar will make imported wines, spirits and beers more expensive for U.S. consumers – but foreign buyers of U.S. alcoholic beverages will find them less expensive, which may boost their sales. The dollar,