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Success of Busch Light Apple Leads to Return of Busch Light Lime

Success of Busch Light Apple Leads to Return of Busch Light Lime

Busch Light Apple sold 2.3 million cases in just six weeks following its recent return to retail shelves, a 108% increase in volume from last year, Anheuser-Busch is now bringing back Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans across 28 states. Last year,

What I'm Reading

Inside the Kentucky Bourbon Trail and Why Over 2.7 Million Visitors Make the Trip Each Year A weekend in Kentucky can disappear fast if you don’t plan ahead. The Kentucky Bourbon Trail stretches across more than 60 distilleries, and the popular ones routinely book out weeks in advance.

Lucas Bols Names New Distributors

The transition from troubled Republic National Distributing Co. continues. This time it's Lucas Bols who announces new distributors: * Reyes Beverage Group: Arizona, Hawaii, Louisiana, Oklahoma, and Texas * Johnson Brothers: six new markets including Iowa, Minnesota, North Dakota, Nebraska, South Dakota, and Wisconsin. * Martignetti Companies: Alabama, Idaho, Michigan, Mississippi,

How to Manage Your Way Through the New Bev/Al Environment

The party's over, and the punchbowl's been taken away. But if you're running an alcohol beverage company, you can't just leave. To put it in dance terms, you have to turn from swing to foxtrot, or maybe to waltz. S&P

Inflation Speeds Up Again, Dealing Another Blow to Bev/Al Marketers

Inflation speeded up in May, rising 4.2% from a year earlier, the fastest pace since April 2023. While many producers have tried to hold the line on prices, others have raised them, wiping out pay increases Americans received over the past year. Adjusted for inflation, hourly earning have fallen

Spike Wine Pledges 50% of Sales to American Humane Society

Spike Wine announced a new partnership with American Humane Society. Through this collaboration, Spike Wine aims to raise $25,000 by the end of 2026 to support American Humane Society's mission to rescue, care for, and protect animals everywhere. Spike Wine is a premium, yet approachable California Cabernet