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Centenario Crafts Clever Promo Involving Fans in 'Memo for Mexico'

Centenario Crafts Clever Promo Involving Fans in 'Memo for Mexico'

Centenario, México's No. 1 tequila and the Official Tequila of the Mexican National Team, is calling on fans to be part of "Memos for Mexico," a fan-powered movement turning the iconic Mexican folk song "Cielito Lindo" into the ultimate anthem for the summer

Chrome Horse Society Tequila Sponsors New York Empire on Tour

Chrome Horse Society Tequila Sponsors New York Empire on Tour

Chrome Horse Society Tequila officially debuted its sponsorship of Georgina Bloomberg's New York Empire team as part of a year-long global partnership spanning the 2026 Longines Global Champions Tour The Tour kicked off its 20th anniversary in Miami Beach, bringing together the world's most elite

Chandon unveils new ready-to-serve Spritz collection

As we went to press, Chandon announced the Chandon Spritz collection, a new trio of ready-to-serve sparkling cocktails, offering a range of flavors and intensity levels, from the subtle, delicately bitter Orange Peel & Spices at 11.5% ABV, to the aromatic and zesty Berries & Hibiscus and

Alcohol Continues to Trail 2025: NIQ

During the four weeks ending March 28, Total Alcohol lagged year-ago levels. NIQ reports. Dollar sales reached $7.8 billion, down -2.4% vs a year earlier, while case volume declined -2.7% to 151.2 million. On a weekly basis, dollar sales softened to $1.98 billion in

Brewers Assn. Industry Award Winners

Here is a list of winners of the Brewers Association 2026 Industry Award. The winners will be officially honored during ceremonies at the Craft Brewers Conference®(CBC®) April 20-22 in Philadelphia, PA. FX Matt Defense of the Industry Award: Jamie Floyd – This award, named for the late F.X.

[BND] Your Breakfast Briefing

Good Morning and Happy Tuesday, April 7, 2026 Napa Winegrape Growers Face $1,700 an Acre Costs from Regulation Large growers in Napa County face regulatory costs exceeding $1,700 an acre. Small growers aren't hit quite as badly, but $1,100 an acre still should take your

April 7, 1933: The Beginning Of the End of Prohibition

April 7, 1933: The Beginning Of the End of Prohibition

The Cullen-Harrison Act took effect at midnight, April 7, 1933, permitting the sale of 3.2% ABV beer. The 18th Amendment which imposed Prohibition never defined "intoxicating liquors," so some members of Congress assumed it only applied to distilled spirits, not to beer and wine. But it