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Seattle to Test Shopping with Alcohol in Hand

A new pilot program will allow people to shop at Seattle's Pike Peak Market with an alcoholic beverage in hand. Guests who want to take part will present their ID and receive a wristband before buying drinks from participating vendors. The idea is for visitors to linger, shop

ALB Vodka Boards JSX, America's Highest Rated Air Carrier

ALB Vodka said it will be served on all flights of JSX, the rapidly expanding semi-private air carrier that offers public charter flights across 30 destinations in the United States and Mexico. "ALB was built for exactly this moment," said Brian Grimsley, National Sales Director, ALB Vodka.

Smirnoff Ice Sponsoring 'Love Island USA'

Smirnoff Ice is sponsoring "Love Island USA" as the show's Official Malt Beverage. As part of the sponsorship, it's launchig The Fan Edit, a new campaign inviting fans to vote on which bold new flavors come next from the party beverage that helped define

No Significant Rebound Yet as Softness Extends into Mid-May: NIQ

Total alcohol lagged year-earlier levels during the four weeks that ended May 16, NIQ reports. Perhaps even worse news is that Prepared Cocktails are sharing in the weakness. For the last four weeks, ended May 16, Dollar sales reached $8.3 billion, but fell -4.6% from a year

Sales Execs from Agencies, Wineries Join to Promote Washington Wines

A group of industry competitors have united to form the One Voice Council with the mission of growing, promoting, and representing Washington State wine within national on-premise accounts. Grounded in community over competition, the council partners with regional stakeholders to champion the category nationally. "By uniting as the

Cocktails To-Go Return to Baltimore County

Maryland Gov. Wes Moore (D‑Md.) signed HB 121 and SB 72, legislation that permanently allows cocktails to‑go in Baltimore County increasing convenience for adult consumers while supporting local restaurants and bars. Cocktails to‑go were temporarily permitted in Maryland during the COVID‑19 pandemic to help businesses stay

Napa Valley Vintners Trains 6th Class of Future Leaders

Napa Valley Vintners Trains 6th Class of Future Leaders

This spring Napa Valley Vintnerrs marks the launch of the Napa Valley Leadership Program's sixth cohort. The twelve participants, selected from a pool of 50 applicants, began their journey on May 20, 2026. Since its inception, the program has graduated 62 individuals representing all sectors of the Napa