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[BND] Your Breakfast Briefing --

Good Morning and Happy Wednesday, April 8, 2026. Alcohol Continues to Trail 2025: NIQ During the four weeks ending March 28, Total Alcohol lagged year-ago levels. NIQ reports. Dollar sales reached $7.8 billion, down -2.4% vs a year earlier, while case volume declined -2.7% to 151.

Jim Beam Debuts "Home Field Advantage" Campaign

Jim Beam Debuts "Home Field Advantage" Campaign

As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard. The fully integrated campaign will run across select cable channels, YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta & Reddit with

From Svedka, a Flip Phone

From Svedka, a Flip Phone

Here's a clever and original promotion: Tapping into Gen Z's fascination with both AI and Y2K-era tech, Svedka introduces the SvedPhone, reviving a piece of early-2000s nightlife just in time for summer. The limited-edition device blends early aughts nostalgia with sleek design style

Banfi Intros Pettegola Rose Toscana IGT

Banfi Intros Pettegola Rose Toscana IGT

After early successes last year in select markets, Banfi Vintners expands La Pettegola Rosé Toscana IGT nationally, introducing the newest addition to its acclaimed La Pettegola portfolio. Joining the brand's celebrated Vermentino, this vibrant rosé continues the line's tradition of fresh, expressive wines presented with unmistakable

Wilson Daniels Promotes Chris Pedersen to VP-National Accounts

Wilson Daniels Promotes Chris Pedersen to VP-National Accounts

Having served as Director of Chains and National Accounts on the West Coast for six years, Pedersen will expand his role to the entirety of the country and lead the charge in on- and off-premise National Accounts for Wilson Daniels. "Chris joined Wilson Daniels in March 2020 at

Redemption Whiskey Unveils New Packaging, 92% Bourbon, and New Philosophy

Redemption Whiskey Unveils New Packaging, 92% Bourbon, and New Philosophy

Prompted by a trademark dispute initiated by a competitor a few years ago, Redemption Whiskey took the opportunity to reimagine its brand identity, beginning with its packaging. Rather than looking backward, the brand chose to move forward, transforming a challenge into a catalyst for reinvention. At the heart of the

Global Fruit Beer Market to Hit $520.8M by 2033 with 4.8% CAGR

The global fruit beer market is growing steadily, expected to be valued at around $375.1 million this year and to reach $520.8 million by 2033, with a CAGR of 4.8% in the coming years, according to a new report from Persistence Market Research. This expansion is driven