Patriotic Packaging, Sweeps Top Bud Light's Summer Campaign

BudLight's new summer campaign has three elements:

• Peyton Manning and Emmitt Smith star in a new commercial showing just how far they will go for Bud Light and the ultimate backyard grilling setup.
• To celebrate America’s 250^th anniversary, Bud Light unveiled new patriotic products and packaging where part of all proceeds will be donated to Folds of Honor in support of educational scholarships for the families of fallen or disabled military service members and first responders.
• And Bud Light's summer campaign also includes a $250,000 sweepstakes unlocking the ultimate grilling essentials that includes top-tier coolers and cash prizes. Fans 21+ can enter by scanning the dedicated QR code on packaging and displays.

Todd Allen, SVP of Marketing for Bud Light and Budweiser at Anheuser-Busch, said: "Grilling is a top priority every summer, but the ultimate set up is not complete without ice cold Bud Light nearby. As we cheers to America’s 250^th anniversary all summer long, we’re thrilled to join our longtime friends Peyton Manning and Emmitt Smith in our latest campaign that showcases how they will do anything for Bud Light and grilling season, while helping fans around the country enjoy the season with tons of grilling giveaways and our new patriotic packaging.”