Beginning this NFL season, Pendleton Whisky will be a proud partner and the preferred cocktail of the Minnesota Vikings at U.S. Bank Stadium.
During the upcoming season, Vikings fans will be able to sample Pendleton Whisky at four regular season home games at select locations in U.S. Bank Stadium. Additionally, fans can participate in Pendleton sweepstakes through the Vikings' digital and social platforms. There will also be special, surprise appearances by Viking alumni, cheerleaders, team mascot Viktor and Pendleton's own Pendleton Posse to enhance the fan experience.
"We are excited about this partnership because the Vikings exude the same grit and toughness that Pendleton Whisky represents," said Lander Otegui, Senior VP-Marketing at Proximo Spirits. "Also, the Vikings famously have some of the best and most dedicated fans in the league. We cannot wait to grab gameday by the horns and raise a glass of Pendleton Whisky with Vikings fans during all future home games."
In addition to Pendleton Whisky being available during Vikings' home games, fans will see the storied Longhouse rebranded for the first time ever as the Pendleton Whisky Longhouse. The newly named Longhouse is a sacred meeting place for fans before heading into U.S. Bank Stadium.