Iron Hill Brewery, Philadelphia, introduced a house-crafted hop-infused water with zero alcohol. It's a nod to Dry January.
"I'm a brewer, which means I love beer and everything about it, but I was excited when we made the decision to create a beverage with beer attributes and zero alcohol," said Iron Hill Director of Brewery Operations Andrew Johnston. "As a beer drinker myself, I often drink water while I'm drinking beer for added hydration. Hop Water is the best of both worlds – it provides the flavor profile of beer with the hydration benefits of water."
Iron Hill'sHop Water is a 0% ABV sparkling beverage crafted with a blend of six hops, including Azacca, Jarrylo, Cascade, Chinook, Cashmere and El Dorado. The hopped-up water is on tap at all Iron Hill locations in Pennsylvania throughout the month of January, and is also offered in four mocktail flavors: Raspberry Limeade, Peach Tea, Blackberry Lemon, and the mojito-inspired Hop-jito.
"It may seem counterintuitive for a brewery to embrace giving up alcohol for a month, but our philosophy has always been to create food and drinks that people want, when they want them," said Iron Hill CEO Chris Westcott. "Of course we're still releasing fresh beers and cooking up Philly Cheesesteak Egg Rolls, but we also tapped hop-infused water so that guests can enjoy incredible hop flavor while staying true to their Dry January challenge or other reasons for not drinking alcohol."