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Beer, Wine, Cocktails Most Wanted Bev/Al Categories in Hotels: NIQ
Beer (32% of travelers), wine (29%), and cocktails (27%) are the three most wanted alcoholic categories by visitors to U.S. hotels, according to the new NielsenIQ (NIQ) Hotel Beverage Study 2026.
Demand for beverages in U.S. hotels remains high, the report shows. Soft drinks are the most popular
Seattle to Test Shopping with Alcohol in Hand
A new pilot program will allow people to shop at Seattle's Pike Peak Market with an alcoholic beverage in hand. Guests who want to take part will present their ID and receive a wristband before buying drinks from participating vendors.
The idea is for visitors to linger, shop