Rebel Bourbon brings back Rebel Root Beer

Rebel Bourbon announces the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.

An unconventional twist on Rebel's time-honored wheated recipe, Rebel Root Beer features Rebel Straight Bourbon Whiskey infused with the bold and creamy flavor of root beer. Rebel Root Beer is bottled at 70 proof (35% ABV) and available nationwide this month at a minimum suggested retail price of $19.99 per 750mL bottle and $0.99 per 50mL bottle.

We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer," said Philip Lux, Rebel Bourbon brand manager. "It's available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn't have any rules – on purpose." 

Rebel Root Beer's distinctive label features an eye-catching illustration of a frothy mug of root beer paired with a bourbon barrel. On-premise consumer activation plans include merchandise giveaways such as stickers, coasters, t-shirts and hats with unmistakable "Shoot the Root" branding and shot machines to serve chilled pours of Rebel Root Beer Whiskey.