Redwood Empire Whiskey Plants 1 Million Trees
Redwood Empire Whiskey, a California whiskey made and aged in the ancient forests of the Redwood Empire, has planted 1 million trees.
In 2019, the California brand started its "Buy a Bottle, We'll Plant a Tree" initiative. When customers buy any of Redwood Empire's premium, handcrafted whiskey—each named after iconic redwood trees like Pipe Dream Bourbon Whiskey and Emerald Giant Rye Whiskey—the brand plants a tree. Today, Redwood Empire Whiskey is proud to share that since the start of the buy-one-plant-one campaign, 1 million bottles of premium whiskey have been sold and one million new trees have been planted.
Trees for the Future actually planted the trees. The Maryland nonprofit has planted more than 250 million trees since 1989.
"The Redwood Empire is named after a 420-mile coastal stretch that lies between Monterey Bay and the Southern Oregon border. It is the only place on earth where the venerable and mighty coastal redwoods grow and flourish. Sadly, 95% of the original ancient forest was harvested and never reseeded," says Derek Benham, founder of Purple Brands. "This is the first of many milestones and we are incredibly grateful to our supporters that helped us get here. Drink among giants!"