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Suppliers - Not Wholesalers -- Said Key to Brand Building Success
The collapse of Republic National Distributing Co., which was triggered by Sazerac Co.'s decision in late 2022 to leave RNDC for a network of 12 wholesalers in roughly 30 states, has triggered a major shift in the way brands go to market.
Boucard Nesin, beverage industry analyst for
Breakthru Beverage Picks Edrington for Illinois
Breakthru Beverage Group and Edrington have announced an expanded distribution partnership in Illinois. Through the agreement, Breakthru will represent Edrington Americas’ full portfolio across the state, building on the companies’ existing relationships in Colorado, Missouri, Wisconsin, Delaware and Minnesota.
Breakthru will bring its strong Illinois network, deep local market knowledge
SGWS to Cut Up to 219 U.S. Jobs
Southern Glazer's Wine & Spirits said it will eliminate 1% of its U.S. commercial workforce as it moves to a hybrid model for some independent customers that combines field sales, inside sales, and digital commerce.
With this new model, Southern Glazer’s said it has strategically designated