SGWS to Rep Holladay Distillery in Additional Control States

Holladay Distillery, of Weston, Mo., said effective Sept. 1, Southern Glazer's Wine & Spirits will begin representing Holladay Distillery and McCormick Distilling Co.'s premium spirits portfolio in the following control states:

Alabama, Iowa, Maine, Mississippi, New Hampshire, North Carolina, Ohio (High Proof), Utah, Vermont, Virginia, West Virginia, and Wyoming.

This expansion builds upon the companies' existing relationship announced earlier this year and further strengthens McCormick's national distribution network.

With this latest expansion, Southern Glazer's will now represent Holladay Distillery and McCormick Distilling Company brands across 27 states, including 15 open states and 12 control states, significantly increasing the availability of the company's growing premium portfolio.

"Our partnership with Southern Glazer's has continued to gain momentum since its launch earlier this year," said Patrick Fee, VP- Sales & Marketing. "Expanding into these additional control states allows us to continue introducing more consumers to our brands while providing our retail and on-premise partners with the exceptional support and execution Southern Glazer's is known for."

The expanded agreement includes distribution of Holladay Distillery's award-winning bourbon portfolio, including Ben Holladay Bourbon and Holladay Soft Red Wheat Bourbon, alongside Five Farms Irish Cream, Tequila Rose, Broker's Gin, 360 Vodka, Hussong's Tequila, and additional McCormick Distilling Company brands.

The September 1 expansion complements Southern Glazer's existing representation of Holladay Distillery and McCormick Distilling Company in the following open states:

Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota, and Texas.

"We are proud to be expanding our relationship with Holladay Distillery and supporting its portfolio across our control state footprint," said Kirt Clemens, President, Control States, Southern Glazer's Wine & Spirits. "By pairing Holladay's compelling brands with our local market expertise and reach, we can build sustained momentum across the control states."