Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather

Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included:

• 13,040 winery events during the two-month period according to LocalWineEvents.com
• 983 million plus total media unique visitors (January through June 2026)201 articles published
• Coverage in Yahoo Life, Forbes, Yahoo Finance, Slate, VinePair, Associated Press and Wine Industry Advisor, spanning more than 40 U.S. states
• 100,077 Instagram views and 25,501 accounts reached over 90 days
• 3,024 social media interactions, with 63.5% of interactions coming from non-followers, and
• 11.9 percent growth in social media followers, with an 89 percent follower retention rate

In addition, Come Together partnered with LocalWineEvents.com, publisher of The Juice newsletter, which featured Share & Pair Sundays across its editorial, newsletter and homepage placements to an audience of more than 250,000 wine lovers, generating 321,193 newsletter opens and 218,138 homepage banner impressions over the course of the campaign.   

Looking at the full two-year arc of the organization's work from July 2024 through June 2026, Come Together's campaigns have generated 3.7 billion unique monthly visitors in press coverage, 5.7 million social media impressions, and retail activations in more than 1,400 stores across 43 designated market areas, reaching an estimated 7 million people nationwide.

"Share & Pair Sundays keeps proving that wine lovers want an easy reason to gather," said Karen MacNeil, co-founder of Come Together, noted writer, and author of The Wine Bible. "Every Sunday table this spring built toward something bigger: a wine culture where sharing a bottle is simply part of a normal week."

Come Together was founded by MacNeil, Colangelo & Partners, and Kimberly Noelle Charles, DipWSET, of Charles Communications Associates.