Smirnoff, NSYNC's Lance Bass Issue PSA Supporting Love

In this case, PSA stands for Public Smirnoff Announcement, and Smirnoff has joined with Lance Bass of NSYNC and his husband, Michael Turchin, to invite couples to share stories of how they stayed together during the holiday season.

Consumers 21+ are able to get involved with the campaign by redeeming Drizly code “Smirnoff5” for their own bottle of Smirnoff Red, White & Merry just in time for the holidays.