Smirnoff Vodka is teaming up with reality TV Star Scheana Shay to host the Smirnoff Spicy Tamarind Locura Tour. Setting up shop in Chicago, the immersive experience will host guests 21+ and invite them to enjoy deliciously sweet, tangy & spicy bites provided by local Mexican-owned businesses throughout the Windy City and signature Smirnoff Spicy Tamarind cocktails – all while dancing to the hottest beats.
The Smirnoff Spicy Tamarind Locura Tour is part of the brand's ¡Livin' Locura! campaign, which is all about inspiring people to break tradition by making bolder choices that spice up the norm.
"Over the years, we've continued to find new ways to curate the perfect recipe for celebrating Cinco de Mayo," said Jennifer Holiday Hudson, North America brand leader, Smirnoff. "This year is no different. Livin' Locura calls for reinventing traditions, making bold choices and spicing up the norm. So, we are kicking off the celebrations early for the people of Chicago and giving them what they want: a night that's the perfect mix of sweet, tangy and spicy and the ultimate go-to Locura Guide for some of the best spots to sip on a Smirnoff Spicy Tamarind cocktail in the city."