Sommarøy Spirits, a leading mid-strength spirit brand is expanding its grocery footprint, offering mid-strength gin and vodka with zero carbs, lower calories and two thirds the alcohol of traditional spirits.

The product is aimed at the nearly 65% of adults nationwide who are moderating their alcohol intake but want a sophisticated, full-flavor option.

Already available in major beverage retailers like Total Wine & More, Lee's Discount Liquor and Binny's Beverage Depot, Sommarøy Vodka is now available in 73 Jewel-Osco stores in Illinois and Sommarøy Gin is available at 53 Whole Foods stores across 12 states, with distribution anticipated to expand significantly by year's end.

"Our entry into Jewel-Osco and expansion within Whole Foods stores proves the profitability of the burgeoning mid-strength market segment for retailers," says James Cosma, CEO and co-founder of Sommarøy Spirits. "People don't want all or nothing when it comes to moderating their drinking – sometimes you want a mellow buzz without going completely non-alc or settling for a watered-down cocktail. More consumers can now add the solution directly to their shopping carts."

The no- and low-alcohol market grew by more than 7% in 2022 according to IWSR. With an ABV of 27.5% – one-third less than the alcohol content of traditional spirits – Sommarøy is officially defining the mid-strength category as spirits between 25-30% ABV. As a result, retailers like Jewel-Osco and Whole Foods Market are now reserving shelf space to meet consumer demand for quality spirits between non-alcoholic and full proof.