Suntory Global Operating Profit Fell 43%, Sales down 0.4%
Suntory reports revenue, including liquor tax, for its bev/al business eased 0.4% in 2025, but global operating profit plunged 42.9% from a year earlier. Here is Suntory's analysis of its $@ and 2025 pereformance. In the whisky category, Japanese Whiskies such as Yamazaki, Hibiki, Kakubin, and
Suntory reports revenue, including liquor tax, for its bev/al business eased 0.4% in 2025, but global operating profit plunged 42.9% from a year earlier.
Here is Suntory's analysis of its $@ and 2025 pereformance.
In the whisky category, Japanese Whiskies such as Yamazaki, Hibiki, Kakubin, and Toki, as well as Indian Made Foreign Liquor Oaksmith, delivered strong growth year on year. Yamazaki 18 Years Old was named Supreme Champion Spirit at the International Spirits Challenge (ISC) 2025, the competition’s highest honor across all spirit categories.
This marked the first time any brand has been awarded the title three years in a row in the history of the ISC. In addition, Kakubin received a Gold medal in the Japanese Whisky category at ISC for the second consecutive year.
In the gin category, Japanese Craft Gin Roku was well received and delivered strong growth year on year. Roku was awarded the Trophy in the Gin category at ISC. In addition, we invested in Suntory Osaka Plant to increase production capacity and enhance quality craftsmanship. The Osaka Spirits & Liqueurs Craft Distillery was awarded 2025 Liqueur Producer Trophy at the International Wine & Spirits Competition.
In the RTD category, -196 and On The Rocks delivered strong growth year on year. In the United States, the world’s largest RTD market, the nationwide expansion and new flavor launches of -196, as well as the launch of canned On The Rocks, drove strong performance and captured new consumers. In Japan, -196 Sugar-free series, known for its bold fruity taste achieved through our proprietary FCI (Freeze Crush Infusion) technology, showed strong double-digit growth year on year in sales volume.
We focused on creating new demand by launching new products such as THE PEEL (Lemon) in April, a new product targeted at consumers who drink both beer and RTD, as well as new -196 series in July aiming for consumers to enjoy more real fruit flavor. Let me move on to the beer business.
The Suntory Draft Beer was well received for its thoroughly satisfying mouthfeel and excellent drinkability, resulting in a 4% year on year increase in sales volume. As of the end of December, the brand’s bottles and kegs were available at approximately 28,000 on-premise accounts.
The Perfect Suntory Beer was also well received for its robust and satisfying flavor profile and distinctive packaging, leading to a 18% year on year increase in sales volume. For the Kin-Mugi, we strengthened marketing activities by promoting ways to enjoy the product paired with seasonal ingredients and dishes.